EDEBÉ WORLD
Grupo Editorial Edebé
Edebé is one of the most important and recognized educational content specialist publishing groups in Spain. For more than 40 years, its books have been in the hands of students of all ages and from all corners of the country, forming a fundamental part of the school experience for many young people.
The Project Edebé World arose from the editorial’s need to adapt to technological change and provide a different user experience. Therefore, they took on the challenge of creating a new digital catalog to showcase their offerings. But with a clear premise: to provide a different level of interaction than anything previously done in the sector.
Therefore, we created a catalog that is based on an immersive web experience through two technologies:
3D Interactive: In this version, available from any device, the user can explore and interact with the surface of the planets and their satellites, discovering the secrets they hold.
Augmented Reality: In this version, which requires access with a smartphone, the teacher can discover all the planets and their satellites on any real-life surface. This adds a learning component to the navigation experience, increasing the user’s engagement with the brand.
The Experience
Both in the AR version and in the web version, the user can travel between the elementary, middle, high school, and bachillerato planets and discover the different islands that make up each subject and their topics. From there, the teacher accesses the online catalog, where they have all the necessary information to decide whether to include that book in their educational program: the student’s book, the teaching guide, etc...
With all of this, we achieved an impact on users who consult the catalog, who immerse themselves almost playfully in the exploration of the Edebé educational offer, creating a unique and different bond with the product.
