On the Spot


Telefónica On the spot virtual store

The objective of this project is to explore all the possibilities that virtual reality can bring to the retail sector. It has a 360º image, photogrammetry, audio and conventional video to make an immersive and unforgettable shopping experience.



The Experience

Telefónica on the Spot was designed as a totally new shopping experience, in which the customer could immerse themselves and enjoy the garments.

In addition, additional information is included in the form of text or video and allows the user to change the environment to their liking, and even make the purchase directly from the app. During the purchase process all activity can be recorded to improve the experience in the future from the data extracted.