Seas for ever

MSC España & Lidl

Sustainable fishing in augmented reality

Seas forever is a game developed in augmented reality. The experience, presented in March 2018 at the Islazul Shopping Center in Madrid, is part of the campaign of the Marine Stewardship Council (MSC) Spain and Lidl Supermarkets to promote sustainable consumption of fish and raise awareness from consumers on the need to protect marine resources.




Having achieved that more than 1000 people have participated in just two days of the experience has been an enormous success for us and a great advance in the awareness of the preservation of our seas through sustainable fishing.

Laura Rodríguez Zugasti – Spain Manager at Marine Stewardship Council (MSC) 

The experience

During the game, users learn to differentiate which fish to buy in stores thanks to a fun activity in which the species caught with the MSC badge add points while the rest subtract.

The experience culminates with a winner and the possibility of posing in front of the screen to take a photo that will be shared on social networks with the hashtags of the event.

For the development of the game, diverse species of fish were faithfully modeled from photographic images and positioning markers were created including the logos of the clients, successfully combining marketing and usability.

In addition to the development of the software, Isostopy assumed the design of all the advertising materials and coordinated the organization, contracting and management of all the companies collaborating in the event (screen, security, audiovisual production, etc.).