Virtual supermarket

Nielsen & Carrefour

The purchase, as you have never seen before

In this project, developed with the consulting firm Nielsen, we seek to explore solutions through virtual reality in the consumer goods sector and in the study of purchasing habits using this technology. The consumer has much more information about each product at his disposal, he can compare, receive promotions and enjoy a greater shopping experience thanks to the images and videos.



The experience

The pilot experience was designed to show the possibilities of virtual reality in the consumer sector and was presented for the first time at the Nielsen 50th Anniversary event, sparking a lot of excitement among attendees. Since then, it has been adapted to the Oculus and Samsung Gear 360 platforms.