Inspiration, commitment, impact. These are some of the reasons why the world’s leading brands are developing incredible immersive marketing actions.
Who says you can’t see the world if you stay home? Ok, maybe you can not live the same experiences as with a backpack on your back, but on the other hand you can visit places that you would surely never visit, and also from the sofa in your house.
Virtual reality is one of the new technologies with the greatest capacity to change people’s consumption habits, which is well known to large economic sectors.