Inspiration, commitment, impact. These are some of the reasons why the world’s leading brands are developing incredible immersive marketing actions.
Consumers are already practically immunized from advertising. They become increasingly sophisticated and look for interesting, interactive and personal experiences. To capture their attention, marketers must employ more interactivity and increasingly personalized communications in a different and emotional way. This is why so-called immersive marketing, which encompasses both virtual and augmented reality, has become one of the most powerful selling tools, and that’s why the world’s biggest brands have already integrated VR / AR into their content strategies. .
These technologies assist events in two fundamental ways. On the one hand, to achieve the “wow” effect and for attendees to be fascinated and shocked and take the recorded message through these experiences, and on the other hand, to make the work of event organizers easier, more accurate , more agile and obtain much more necessary and usable information
At Isostopy we have been collaborating for some time with some of the most cutting-edge agencies nationwide in terms of technological marketing strategies.
Here we leave you some of the campaigns that we have developed in recent months.
Oysho
Oysho is the intimate clothing chain of the Inditex group. It has different product lines, among which its “Sport” collection stands out.
In the presentation of the new 2019 season, the client wanted to develop an impressive action. The premise was that the attendees could take an active part in it, take a memorable memory and, of course, that everything revolved around the sport.
To achieve these objectives, we decided to implement in a single action several different but complementary technologies: virtual reality and sensorization using Arduinos. In this way we create a unique experience, also taking advantage of the spectacular nature of the space chosen for the action, the futuristic Tribe gym in Madrid.
In the case of virtual reality, guests could get on a surfboard and have the vivid feeling of riding the most incredible waves in Hawaii, thanks to a 360 video of shocking realism.
For the running action, we wanted to transport the brave who dared to do a little exercise on the treadmill to a futuristic world where they could jog.
Indoor cycling was also present with a fun activity that allowed two participants to challenge each other to reach the goal in the shortest time possible while being pulled by an interactive screen.
The result was a morning of fun among the guests, who were able to enjoy a different presentation and also share it on their social networks in an automatic way, thus multiplying the spread of the campaign.
Oppo
The manufacturer of technological products Oppo wanted to present its new ultra-fast charging system on its mobile devices, within the special event around technology that The Phone House organized for its employees at the Kineppolis cinemas in Madrid.
The manufacturer of technological products Oppo wanted to present its new ultra-fast charging system on its mobile devices, within the special event around technology that The Phone House organized for its employees at the Kineppolis cinemas in Madrid.
