Last weeks, the world of the augmented reality has had two well-known protagonists: Apple and Google, thanks to the presentation of his respective platforms of development of augmented reality: ARKit (Apple) and ARCore (Google).
Virtual reality is already here and it’s here to stay. The lack of qualified professionals, given the looming demand, makes it the ideal time to train in a sector that, in the coming years, is going to have great exponential growth.
Last July 2 we finished filming the immersive documentary of World Pride 2017, recorded entirely with 360 cameras, and now that we are in full post-production it is time to look back and review those intense days.
The magazine El Publicista, a media specialized in communication and marketing, dedicates its number 366 to the advantages that virtual reality and immersive experiences bring to the world of advertising.
Since last year there is a new trend that continues to grow in the sector of non-professional cameras: 360-degree recording cameras, which allow images and videos to be lived as if we were on the scene.
